Problem Discovery Before Solution ValidationĪt the earliest stages of an idea, when you don’t know what you don’t know, you need to employ a discovery versus validation mindset. We have to level up our game and start with better products. However, when customers encounter a half-baked MVP, they don’t turn into early adopters or testers. A pivot without learning is a disguised “see what sticks” strategy - which is a recipe for going around in circles.Īnd finally, too many entrepreneurs throw their half-baked solutions over the fence at customers - calling it an MVP or experiment. Most entrepreneurs rush to pivot at the first sign of failure - too often without spending the requisite time learning why the failure occurred. This begs the obvious question: Where do good ideas come from? managing to pivot a bad idea into a good idea in the face of failure.įirst, good starting ideas are rare, mystical, and often elusive.starting with a good idea in the first place, or.Both were focused on practical techniques for modeling and testing big ideas through rapid experimentation.īut while rapid experimentation is key for idea validation, success is often predicated on either Over the last nine years, I’ve published two best-selling books: Running Lean and Scaling Lean. I’m looking for answers to the fundamental innovation question: What defines a better product? I’m working on my most ambitious project yet.
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